I was walking past the cineplex.
A little toddler no more than 2 years caught the sight of this poster.
He laughed.
He laughed like the 'tickle me Elmo'.
His reaction was so amusing that his older siblings had to look what caught his attention.
They too find the poster amusing, though not half as amusing as their brother's laughter.
The parents hurried over to see what the commotion was about.
They too, were tickled.

I thought, WOW.
The graphic designer of this poster deserves an award.
Wait, perhaps he is already rewarded.